Strategy Marketing

• Customer insights and segmentation: We help clients understand customer needs and behaviors using our unique methodological approach and develop actionable segmentation from the resulting insights. We help clients define the target customer or "sweet spot"-the area of distinct advantage over competitors- to inform business decisions and investment allocation.
• Product and category management: We help firms break down barriers to innovation and improve ongoing customer-led product development so their value proposition is differentiated and meets customer needs.
• Pricing: We help resolve the pricing paradox-pricing is almost always the #1 profit lever, yet it remains under-developed in most companies-by building long-term pricing capabilities and capitalizing on in-year-revenue opportunities.
• Sales and channel effectiveness: We help companies identify quick, targeted, customized solutions as well as strategic and operational improvements to boost underperforming sales organizations.
• Marketing and brand strategy: We help companies align marketing and brand strategy with overarching business objectives; ensure marketing investments are generating highest returns and reinforcing the brand positioning; and build a loyal customer base through branding that cultivates a strong, trusted image.
• Customer experience: We work with companies to develop a series of positive interactions with the customer to earn their advocacy and inform consistent delivery of experiences to drive top-line growth.
• Loyalty: We help companies nurture promoters-loyal customers who are more profitable, and who are active proponents of your business in good times and bad.
• Customer-centric businesses build a virtuous cycle we call the “customer wheel.” We help companies at every stage of growth, developing custom solutions and collaborating with all levels of the organization.